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Bryan Rude

Let's Create Together

Have an idea for a project, want to work together, or just want to say hi? Reach out and let's talk!

Primary Logo

Badge Logo

Secondary Logo

Color

The Woodless color palette is clean and fresh like the bamboo products it sells. An array of greens and warm neutrals foster a soft and cozy atmosphere. 

Paper

#FFFCF4

Pulp

#F4EA13

Light Bamboo

#BFE390

Bamboo

#A4C975

Dark Bamboo

#40765B

Bamboo Forest

#144A2F

Icons & Illustration

Soft, cozy illustrations and icons compliment the friendliness of Woodless and enable visual story telling. Each bamboo icon illustrates a value proposition, and the object icons represent product sets and settings. A happy panda represents the environment and communicates the ideal experience using bamboo products. 

Vanilla Pal

Vanilla Pal

Vanilla Pal

Vanilla Pal

Vanilla Pal

Vanilla Pal

E-Commerce

Woodless has an online only ordering experience optimized for mobile users. Interactions and actions are within a thumbs reach, reducing frictions for users.

Project Details

San Diego City College
Advanced Digital Media / Portfolio B

Project: E-Commerce Website

Instructors: Sean Bacon, Bradford Prairie

Approach

 

Woodless is designed around Earth and nature. Light neutrals and an array of greens  mimic natural papers. Textured illustrations, patterns, and rounded flowing shapes create a welcoming and soft mood.

Objective

 

Woodless is an e-commerce notebook brand featuring bamboo stationary and household products. Woodless targets productive people and students conscious of environmental consequences aged 18-32.

Brand & Logos

Woodless is a fun and lighthearted e-commerce brand. Woodless sells sustainable bamboo based paper and household products, while attempting to help solve a real environmental issue. 

Woodless

San Diego City College

Eco-friendly e-commerce. 

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