Trailhead Coffee

A trail and map focused coffee brand in the pacific northwest. 

Objective

Trailhead is an outdoor-focused coffee shop in Bellingham, Washington. The brand is inspired by the hiking and wilderness culture of the Pacific Northwest. Trailhead targets middle class adventurers ages 21-36 who enjoy spending time on trails and drinking hand crafted coffee.

Approach

Inspiration for Trailheads logo and typeface selection is drawn from common hiking equipment such as maps and trail signage. Muted greens relate the brand to the mossy woods, dark blues represent the cool, wet climate, and pale yellow recalls weathered trail signs and famous northwest sunsets.

The adventure begins online

Trailhead has an app where a customer can save their favorite drinks and order ahead to get their expedition started faster. 

About the brand

Trailhead is inspired by trail signs, topographic maps, and standard map icons and typefaces. 

SAN DIEGO CITY COLLEGE

Colors

Trailhead is inspired by trail signs, topographic maps, and standard map icons and typefaces.