Seattle Children’s Hospital is the leading children’s hospital in the Northwest. Seattle Children’s needs to maintain their strong connection with the region and remain trustworthy to parents while comforting children during treatment.


To maintain trust and remain tied to the Northwest, the logo keeps an adult and juvenile orca pair. Soft colors promote comfort, while a clean and corporate style word mark instils professionalism and modernism.

About the brand

Seattle Children's is inspired by the ocean and the family focused nature of orcas. 

Fast and friendly

Seattle Children's lets you find a doctor, view medical records, and even check in to urgent care ahead of arrival. 

Check-in prototype

Simple online forms help users check into urgent care to minimize the time they wait in the waiting rooms, limiting their exposure to potential infections. 

An online brand guide

Seattle Children's opts for a digital guidelines to avoid extra papers, and be accessible to everyone who needs to use brand assets. 

Seattle Children's

A conceptual rebrand for Seattle Children’s Hospital and Foundation designed to build trust with parents, and comfort children.