About the brand
Seattle Children's is inspired by the ocean and the family focused nature of orcas.
Color & Typography
Friendly, cool colors evoke a feeling of comfort and professionalism with a touch of warmth with a bright yellow. Type is clean and professional, building trust with parents and donors.
Fast & Friendly
Seattle Children's lets you find a doctor, view medical records and check into urgent care ahead of arrival.
All-Digital Brand Guide
Seattle Children's opts for a digital guidelines to avoid extra papers, and be accessible to everyone who needs to use brand assets.
San Diego City College
Branding & Packaging / Portfolio B
Project: Corporate Rebrand
Instructors: Sean Bacon, Bradford Prairie, Candice Lopez
To maintain trust and remain tied to the Northwest, the logo keeps an adult and juvenile orca pair. Soft colors promote comfort, while a clean and corporate style word mark instils professionalism and modernism.
Seattle Children’s Hospital is the leading children’s hospital in the Northwest. Seattle Children’s needs to maintain their strong connection with the region and remain trustworthy to parents while comforting children during treatment.