About the brand

Kosmonaut is inspired by bright and influential propaganda of the time with a modern, simplistic spin. 

Objective

Kosmonaut is an edgy brewing company in San Diego, California. The brand is inspired by the Soviet Space Agency and the communist history of Russia. Kosmonaut targets beer lovers age 21-36 who are interested in the space race and find humor in satirical portrayals of propaganda.

Approach

Inspiration for Kosmonaut is driven by the asymmetrical, simplistic, and textured illustrations of the Soviet Union propaganda. The sharp rectangular and geometric typography of the era is honored with the Korolev font families. Deep reds, yellows, and oranges reinforce the link to Soviet era Russia, and show strength, authority, and achievement.

Cans & Labels

The cans are a rich copper color inspired by the metal foil used in spacecraft to protect electrical components. 

The labels are asymmetrical and have color designation for each brew. Every brew has a spicy historical blurb that projects the messaging of the brewery.  

Kosmonaut

An out of this world brewery pays homage to the often overlooked human and space achievements of the former USSR.

SAN DIEGO CITY COLLEGE  |  FEATURED ON BEHANCE FOR ADOBE DIMENSION