A collection of mascot illustration projects for Iron Horse Brewery.
Client: Iron Horse Brewery
Creative Direction: Blindtiger Design
Reuby is a brand new reuben mascot I created with Blindtiger to promote an Iron Horse Brewery month long Reuben sandwich eating contest. (Reuben responsibly.)
Reuby The Reuben
ST. PADDY'S JAKE
Jake the Steak was an existing character created by Blindtiger in 2019 for an Iron Horse summer grilling marketing campaign.
Iron Horse wanted to include Jake in additional campaigns including St. Patricks Day and a Summer 2022 campaign. I was tasked to create new Jake compositions and final illustrations for the St. Patricks Day campaign.
St. Paddy's Jake
Heel Click Jake
Heel Click Jake - Backwards
IHB’s Summer 2022 Campaign was designed by other Blindtiger team members, including Summer Jake the Steak sketch compositions. My task was to bring these sketches of Jake to life and create final illustrations.*
Part of the IHB Summer campaign included another brand new character, Walter. I was tasked to bring sketches of Walter to life and polish his poses.*
Diving Board Jake
* Jake the Steak likeness previously created by Blindtiger. Walter and Summer Jake poses/sketch compositions by Blindtiger.