Blindtiger Design
Iron Horse
Brewery
Project Details
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Client: Iron Horse Brewery
Creative Direction: Blindtiger Design
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My Rolls
Illustrator/Production
Meet Reuby
Reuby is a brand new reuben mascot I created with Blindtiger to promote an Iron Horse Brewery month long Reuben sandwich eating contest. (Reuben responsibly.)
Reuby The Reuben
St. Paddy's Jake
Jake the Steak was an existing character created by Blindtiger in 2019 for an Iron Horse summer grilling marketing campaign.
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Iron Horse wanted to include Jake in additional campaigns including St. Patricks Day and a Summer 2022 campaign. I was tasked to create new Jake compositions and final illustrations for the St. Patricks Day campaign.
St. Paddy's Jake
Heel Click Jake
Heel Click Jake - Backwards
Walter
Floaty Walter
Summer Jake
IHB’s Summer 2022 Campaign was designed by other Blindtiger team members, including Summer Jake the Steak sketch compositions. My task was to bring these sketches of Jake to life and create final illustrations.*
But wait,
there's Walter!
Part of the IHB Summer campaign included another brand new character, Walter. I was tasked to bring sketches of Walter to life and polish his poses.*